From the north, motorists pull into Scranton via the Joseph R Biden Jr Expressway. Cutting through the scenic Pocono Mountains, now at the start of autumn color season, they are greeted with a towering, electric billboard, blaring an encapsulating – if divisive – message to this working-class town: “Democrats for Trump,” it reads. “Economy,” it continues, with a green checked box next to the word.
The sign in Biden’s hometown is the perfect fall 2024 welcome mat in this crucial swing state filled with voters whose economic anxiety or satisfaction will decide next month’s election.
The US has staged a remarkable recovery since the pandemic and Biden has successfully pursued an economic agenda, Bidenomics, that should benefit Scranton and the state – $13bn has been earmarked from his infrastructure bill for repairing highways and bridges alone. But poll after poll shows deep-seated worries about the economy – worries that could sink Democrats’ chances of keeping the White House come November.
Like many mid-sized upper midwest cities that have faced post-industrial decline, Scranton, a longtime Democratic stronghold, has grown more conservative in recent elections. With the city’s native son leaving office, and pocketbook issues top of mind, some believe Trump could finally take Scranton – a more-than-symbolic win.
But with Kamala Harris, Biden’s successor, and Donald Trump tied in the polls, guessing who will take Scranton, Pennsylvania, and the White House is a fool’s errand. And this politically split town shows why the race is so close. On the street, one person’s economic reality may be entirely different to the next.
The complicated political mix of fears about the local economy, faith and mistrust in both Harris and Trump and shifting political allegiance was evident at the Marketplace at Steamtown, a downtown mall filled with local mom-and-pop shops.
Pete, 78, a swing voter who declined to provide his last name, said inflation had been a problem over the last four years, but added prices were coming down, the stock market was high, and said he didn’t blame Biden for the economic challenges.
“Every president is stuck with what happened before, and the pandemic happened, so Biden was in a hole to begin with,” Pete said. But the veteran added the main issue driving him to Harris was Trump disrespecting veterans: “He called us suckers and losers.”
The argument for Trump’s economics is ironclad, said Lori Higgins with a scoff: “Look at the last four years – everyone is paying more for everything. What more do you need to know to make a decision?” Now 52, she voted for Democrats until Trump convinced her to switch sides in 2016.
Even on the most basic details, there is disagreement: Pete said he had just paid $2.99 for gas, citing it as evidence that inflation was coming under control. Two Trump supporters said they paid as much as $3.50 for gas, evidence, they said, that inflation is still squeezing Scranton.
Trump and Harris have made close to 50 visits to Pennsylvania so far this election cycle and poured nearly $1bn into ads – a record spend that reflects how crucial its 19 electoral votes, the biggest prize of any battleground, make the keystone state. Trump made his second visit to Scranton in as many months last week. “Go get everyone you know and vote immediately,” he urged rallygoers.
But persuading any part of the deeply divided electorate to swap their vote looks difficult.
Kamala Harris and Donald Trump. Photograph: Getty Images
Harris may yet hold Scranton, said Berwood Yost, a Pennsylvania pollster, but that is “surprising” given the level of economic discontent in the city and the county. “The dissatisfaction with Biden is really high and views on personal finances are very negative, so Trump should be clearly ahead,” Yost said. And yet polling averages show Harris ahead by a point in Pennsylvania, (firmly within the margin of error) which “speaks in part to some voters’ concerns about Trump and his personal character”.
Since 2000, Democrats have won the county with as much as 63% support, but Hillary Clinton narrowly won with less than 50% of the 2016 vote. Biden’s home-field advantage may have buoyed Dems in 2020 – he was born and raised in Scranton until the age of 10, when his family moved to Delaware, and he has name-checked the city throughout his long career and is still nicknamed “Pennsylvania’s third senator”. Biden beat Trump in the county by 53.7% to 45.3%.
Still, Scranton has become “ground zero for demonstrating the appeal of Trump and the Maga movement, and places that traditionally voted Democrat and ended up changing their stripes in a significant way”, Yost said.
‘Way more optimistic’
Once a powerhouse city in the nation’s coal capital, Scranton’s economy is now driven by small business, retail, healthcare, education and the service sector, said Satyajit Ghosh, a University of Scranton economist. Though there is no shortage of empty storefronts downtown, it is noticeably livelier than many similar Rust belt urban cores.
University of Scranton’s surveys of downtown businesses found owners in April had concerns about the current economic climate but were decidedly more optimistic about the next six months: “Way more optimistic than they were a year ago,” Ghosh said.
Supporters wait for the arrival of Kamala Harris during a campaign rally at the McHale Athletic Center on 13 September 2024 in Pennsylvania. Photograph: Chip Somodevilla/Getty Images
Yost’s most recent polling put Harris up three points statewide and found the economy to be the top issue for 34% of residents. Other recent polling found 60% of Pennsylvanians said their economic situation was worse compared with 40% who say it was better or no different.
James Simrell is part of the latter group. As he closed up his boxing gym in Steamtown, the lifelong Democrat was upbeat about Scranton’s economy. His gym is just one of his three businesses, and all stay busy – he also designs jewelry and runs a small farm that produces butternut squash and pumpkins. He sells pumpkins to Blackwatch Cafe, and squash to Abe’s Delicatessen, which uses it in their soup. “Everyone is doing well,” Simrell said.
In contrast, the Trump economy was “falling apart” as the former president left office amid a poorly managed pandemic, Simrell said. He has other reasons for not voting for Trump. His two adopted children are Black and Trump is “a little bit prejudiced – it drives my wife crazy”.
Echoing longtime Democratic voters’ sentiment, he added: “My mom and dad were Democrats and I follow what they believe, and Kamala’s the best person to be president – she’s not crazy.”
But lingering inflation is still a drag for Eric Flesher, who runs a collectibles and vintage store, Rock-N-Models. He likened the economy to a “tightening sphincter”.
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He declined to talk about politics, but said everything remained expensive: “I’m in a business that sells stuff that nobody needs unless they have disposable income, so it gets much more difficult” when there is inflation, Flesher said.
Flesher added that he disagreed with the “mindset here that I should vote for someone because that’s how my mom and dad voted – then you’re just voting for a party and not a person”, he added.
‘She’s not the kind you can trust’
The economic indicators in Scranton track those of the wider US. Inflation, which peaked at an annual rate of 9.1% in mid-2022, has eased to 2.4%. Prices are similarly down in Scranton, the economist Ghosh said. Seasonally adjusted unemployment in the region was 3.9% in August, below the 4.2% national average.
“In this area, which I’ve covered for many years, I really haven’t ever seen this strong of a performance in terms of employment,” said Ghosh. Still, there’s an after-effect of inflation that consumers feel, Ghosh added, and some high prices, like those for rent or food, are still hurting.
Outside a Walmart in Dickson City, a retail hub just north of Scranton, husband and wife John and Carol Gardner still feel the pinch. The Mount Cobb residents used to pay $150-$200 a month on groceries, and now they pay twice that. Carol is out of a job on disability, while John assembles buffet trays for $12 an hour to make ends meet, even though he said he should be retired.
Donald Trump speaks at a campaign rally in Scranton on 9 October. Photograph: Julia Demaree Nikhinson/AP Photo
“Trump at least made sure we could go shopping, and Biden is making sure we can’t,” Carol said. “I hope the lady doesn’t get in because we’re going to go straight downhill – she’s not the kind you can trust.”
The view is different at Bethel AME, a 153-year old Black church on downtown’s west side. Pastor Mark Alexander sees an improving economy, and blames inflation on Trump.
“Inflation was more so because of Covid, and how the former president handled that situation, because when you have supply chain interruptions and poor leadership guiding the nation, it exacerbates things,” he said.
The Federal Reserve, not the president, decides rates, Alexander noted, and he pointed to low unemployment, the Chips Act – which is pouring billions into domestic research and manufacturing of semiconductors – and Biden’s infrastructure bill as evidence of the president’s economic success.
Moreover, at Bethel AME, there is “excitement for someone who looks like us and has experienced some of things we have gone through and comes from a middle-class upbringing”, Alexander added. “As opposed to a billionaire who has no clue what it is like day to day for middle-class people,” he said. That’s especially true with younger people because Harris “speaks their language”, Alexander added.
For others, neither candidate is appealing. Mike Gilson owns a flooring business, a maintenance company, and manages artists and chefs. He said the economy was strong locally because its economic backbone was made up of longtime small businesses, and it fared better during the last session than most other areas because of that composition.
Supporters of Donald Trump make their way to a Trump campaign rally on 9 October. Photograph: Chip Somodevilla/Getty Images
But the city’s relatively strong economic standing is not persuading Gilson to vote for Harris. He said the president was a “ceremonial position” and big corporations run the nation. “If the president actually wielded the power that people think they do then voting would make a lot more sense to me,” Gilson said.
History will decide which of Scranton’s many voices will decide this election. Right now it is unclear whether the legacy of the city’s most famous son will be enough to carry Harris over the line or finally hand Scranton and the state to Trump.
With the race essentially a toss-up at this point, the key for either party is going to be turnout, Yost said. But in that battle, Trump may have an advantage – people who are less likely to vote have in recent elections voted for Trump.
“Democrats have to counter that by getting their voters to the polls,” Yost said. “Think about the election as a mosaic – there are many pieces and some are bigger than others, but they’re all going to matter.”
